Croatian Cultural Centre, Vancouver BC
October 20th, 2017

8:30 am Conference Registration Opens

9:30 Opening remarks from Conference MC Carlos Mendes of Richards Buell Sutton LLP‘s Craft Brewery Practice Group

9:35 – 10:45am – a choice between two seminars:

SEMINAR 1A Successful Strategies For Growing Your Brand: How to Align Your Brewery For Success Beyond Your Local Market.
Presenter Joel Hueston, Commercial Strategy specialist with First Key Brewing Consultants, will discuss current market scenarios and the keys to effectively grow your brand locally and beyond. Illustrating the differences between branding and marketing, Joel will demonstrate ‘go-to-market’ strategies that will set your brewery up for success. Moderated by Carlos Mendes

SEMINAR 1B Tools for Managing a Brewery

There is more to running a brewery than just brewing. Adam Crandall of Moody Ales walks you through some tools and strategies to manage your brewery so you can make informed decisions. From entry level use of google docs and Microsoft Excel, to professional software solutions, this seminar will help equip you to run your brewery more effectively.

Presenters: Adam Crandall (Moody Ales) & Evan Singer (Parallel 49 Brewing)


10:30 am Trade Show Floor Opens


11:00 am – 12:15 pm SEMINAR 2 Dry Hopping Techniques and New Hop Varieties.

Moderated Panel of Brewers discussing dry hopping and techniques. Throughout the panel, beer samples will beer distributed to showcase new hop varieties and YCH Hops will be supplying experimental hop samples. 

Panel: Nick Posloski (Phillips Brewing), Kent Courtice (Boombox Brewing), Gary Lohin (Central City Brewers & Distillers), Ryan Voigt (Twin Sails Brewing), and Graham With (Parallel 49 Brewing). Moderated by Graham With.


1215  pm – 1:30 pm LUNCH & TRADE SHOW


1:30 pm – 2:45 pm – a choice between two seminars:

SEMINAR 3A What’s in My Mouth?

Brace yourself for a sensory evaluation extravaganza. Familiarize yourself with tasting techniques, identify flavour profile attributes, explore sources of common off flavours, and wade your way through the myriad of tasting biases that surround us.

Presenters: Ben Schottle & Euan Thomson (Phillips Brewing & Malting)

SEMINAR 3B HR: Are You Doing Enough?

A moderated panel discussing building an HR program for a small to medium sized brewery. The panel will be outlining good hiring practices, proper record keeping, engaging with employees, compensation + total rewards, employee retention and other ways to create happy and engaged employees and retain them.  

Presenters: Lory Fairfield (The Labour Group), Sami Sallovitz (Sami Sallovitz Co. Chartered Professional of Human Resources), and Megan Martin from WorkSafe BC. Moderated by Carlos Mendes.


2:45 pm –  3:15 pm BREAK & TRADE SHOW


3:15 pm – 4:30 pm SEMINAR 4 Barrels of Fun

Join us a for a fun seminar on the ins and outs of barrel aging traditional and sour beers. Local and out of town guest speakers will share their best practices and answer questions from the crowd.

Presenters: Brent Mills (Four Winds), Kyle Stewart (Parallel 49 Brewing) and NEW* Kevin Martin, Master Blender from Cascade Brewing Barrel House. Moderated by Carlos Mendes. 


4:30 pm – 5:30 pm Evening Refreshments and Networking on the Trade Show Floor


Volunteer Opportunities – more information


Conference MC Carlos Mendes BIO

Carlos Mendes RBSCarlos is the head of Richard Buell Sutton LLP’s Craft Brewery Practice Group – the only group of its kind in Canada. He acts as general counsel to numerous BC breweries, assisting them with all of their diverse legal needs. You may know Carlos by his Twitter handle (@bcbeerlaw) and blog (www.bcbeerlaw.com), or may have read one of his biweekly articles in Scout Magazine. You may have also seen him in a suit and tie speaking at a conference or event about the regulation of BC’s beer industry. Or, you may just know him as that bearded, tattooed lawyer you always talk to at beer festivals.