Senior Marketing Manager – Vancouver Island Brewing

Full Time
Posted 4 weeks ago

All natural since 1984

We are on the lookout for a Senior Marketing Manager to join our Brew Crew! Reporting to the General Manager/Owner, the Senior Marketing Manager will lead the execution of all marketing initiatives for Vancouver Island Brewing. The Senior Marketing Manager will actively and creatively manage and participate in brand launches, implement customer activations to increase brand exposures and enhance market share, and support in the development of key projects and initiatives to further promote our amazing products and brand.

Key Responsibilities (Overview)

  • Oversees and leads all marketing initiatives and programs for the Brewery as a key member of the management team
  • Manages the performance and professional development of the Marketing team and support staff in a manner that represents the Brewery’s core values and culture
  • Acts as an ambassador and role model for the Brewery by cultivating and contributing to its unique, creative, and collaborative culture and work environment
  • Oversees product marketing including the development of SKU, product rationalization, product launch management, communications with the sales team, presentations, promotions, competitive analysis, and general sales support
  • Develops a business plan and marketing strategy that enhances the Brewery’s brand image, customer reach, and portfolio to support the attainment of profitable growth targets
  • Manages the overall marketing budget and controls expenses to meet budgetary guidelines
  • Ensures financial objectives are appropriately aligned to projects and initiatives and monitors the Return on Investment (ROI) to ensure profitability and effectiveness of programming
  • Works closely with the sales team to develop and manage customer channels and partner strategies to develop customer-friendly programs that drive value for the Brewery
  • Represents the Brewery as a highly respected spokesperson and a dedicated advocate of our brand, our values, and our communities within all promotional and social opportunities
  • Executes and plans all marketing communications including branding, public relations, advertising, events, and website design in collaboration with the Marketing Specialist and third-party contractors
  • Works closely with the leadership team and sales team to identify and develop strategic alliances with potential key partners and customer accounts
  • Perform other duties as assigned
  • Minimum of 5-7 years experience in a marketing management role in comparable industries
  • Successful completion of a post-secondary diploma or degree in a related field
  • Proven experience in strategically developing and implementing marketing and promotions that have consistently met or exceeded planned objectives
  • Dedicated by-example leadership style inclusive of accountability, mentorship, development, and coaching of a Marketing team
  • Strongly connected with our values of collaboration, innovation, and promotion
  • Experience managing budgets, teams, and commercial plans
  • Highly skilled in developing customer/client relationships
  • Extremely effective public speaking and presentation skills
  • Ability to work in a fast-paced, changing environment
  • Must be able to work additional hours and weekends as necessary

Our ideal candidate has a passion for our culture, our brand, and being an active member of our team.

Interested in joining our awesome brew crew? If so, please click Apply Now to submit your resume and cover letter (with salary expectations). Please indicate in the subject line/cover letter that you are applying for the Senior Marketing Manager position.

We thank all candidates for their interest and advise that only those selected for interviews will be contacted.

Apply Now

Job Features

Job CategoryMarketing Manager

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