New Collaborative British Columbia Craft Beer Supports Industry Charity

For Immediate Release

October 1, 2018 (Vancouver, BC) – The BC Hospitality Foundation (BCHF) is pleased to announce it will receive proceeds from the sale of a special BC-made craft beer being released during BC Craft Beer Month in October 2018. The BC Beer Triple Dry-Hopped Lager Collaboration Brew is a joint project involving BC Craft Brewers Guild, BREWHALLBeer Co., Phillips Brewing & Malting Co., IMS Labels, and West Coast Canning.

The fundraising initiative exemplifies the BCHF’s core idea that members of the hospitality sector should work together to help their own. Over the years the Foundation has expanded to also award scholarships to students enrolled in courses related to the hospitality field, and some of the funds raised by the collaborative beer will be dedicated specifically to a brewing-related scholarship.

The fundraising project was conceived and championed by the BC Craft Brewers Guild, which has been looking to support the BCHF for some time. Executive Director Ken Beattie notes that he is “always impressed by the talent and generosity of BC’s craft beer industry. When someone comes up with an idea to help others, there’s never a shortage of people and businesses that are willing to get behind it.” Dana Harris, the BCHF’s Executive Director, says the Foundation is “so excited about the project, and so grateful for the support we’re receiving from the craft beer sector…it’s a real testament to what we can do when we put our heads together.”

Beer lovers will doubtless find their own reasons to celebrate the introduction of the new brew, which is a highly drinkable lager that’s balanced, crisp, and refreshing. The beer delivers big hop flavours without excessive bitterness, offering passionfruit, grapefruit, and tropical fruit aromas with subtle wheat notes and lightly toasted malts in the background. It will be widely available on tap at BREWHALL, Tap & Barrel, and TAPshack. Consumers will also be able to purchase this special collab brew in 473mL tall cans at private, craft-focused retailers, at Phillips brewery, and at select BCLDB stores around the province starting in early October. The Collaboration Brew will also be showcased at two of BC Craft Beer Month’s signature Vancouver events, the BC Craft Brewers Conference on October 19th and the BC Beer Awards and Festival on October 20th.

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